Eight years ago, Impactive set out to build an organizing platform that campaigns desperately needed — one that could handle the scale of a presidential race and the pace of Get Out The Vote (GOTV) without breaking down when it mattered most. Since then, more than 2,000 campaigns and organizations have relied on it to run texting programs, mobilize volunteers, and connect field activity to real results.
Today, that platform has a new name: ActBlue Field Tools.
This rebrand is the latest step towards our Campaign-in-a-Box vision. When ActBlue acquired Impactive last year, the goal was always to build something bigger — a suite of tools that gives campaigns everything they need to raise money, run programs, and win races. Combined with our recent acquisition of Hey Victor by ActBlue, we're now offering Democratic candidates a comprehensive set of tools to build their online presence, organize supporters, and raise the funds they need to win in one integrated platform.
The platform you know, with the backing you trust
Everything that made Impactive powerful is still here: peer-to-peer texting, broadcast messaging, phone banking, relational organizing, volunteer coordination, and deep NGP VAN integration. The infrastructure behind it is battle-tested: 350,000 volunteers mobilized, 99% proven reliability across every major election cycle, and an active footprint in all 50 states and Canada.
As ActBlue Field Tools, the platform now carries the full weight of ActBlue's institutional infrastructure. The security standards and data privacy commitments haven't changed. What's new is the institutional backing of an organization that more than 40,000 campaigns and organizations have trusted for 22 years.
The barrier to entry just dropped to zero
Starting today, the licensing fee for ActBlue Field Tools is $0. For campaigns that have been priced out of professional-grade organizing tools, that changes today. For organizations that are already running programs, it means more of your budget goes toward actual program costs.
Want to see how it works before you commit? Schedule a demo with our team.
Built for what's next
ActBlue Field Tools has been stress-tested across every major election cycle since 2017 and has supported thousands of campaigns at every level of the ballot. That track record isn't changing.
The 2026 year is going to be fought at the field level. Voter contact, volunteer mobilization, relational organizing — these are the programs that move numbers in competitive races, and they require infrastructure that doesn't fail when it matters most. If you're building your program, get in touch and we'll show you what that looks like in practice.
What does this mean for me?
If you're an existing Impactive by ActBlue customer, nothing changes about your account or your programs.
If you're new to ActBlue Field Tools, there's never been a better time to start. The best way to understand what Field Tools can do for your program is to see it in action. Schedule a demo and we'll walk you through the platform — no commitment, no pressure.
Already sold? Start organizing today.
Built for you. Built to win.
- Fundraising
- Field Tools
- Website Builder
